Tag: bags

Fendi

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Adele Casagrande

 
Adele Casagrande was in charge of giving life in 1918 to the Italian fashion brand Fendi. The brand name originates from her marriage in 1925 with Edoardo Fendi.
There are about 1200 stores worldwide, all with Karl Lagerfeld´s hands, the creative director of the brand.
Clothing ready-to-wear, perfumes, sunglasses and watches are some of their products and they all belong to the LVMH group.
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Fendi sisters and Karl Lagerfeld

Together with his 5 daughters (Paola, Anna, Franca, Carla and Alda) his first business was born in the 60s and sold primarily skin handbags and worked by hand. Adele inculcated from the outset the idea that “the family united will never be defeated”, being them responsible for carrying out the brand logo, the double F, one of the most famous and prestigious brands worldwide.
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Together, the five, you complement one another wing; separate … I don´ t know what to say

-Adele Casagrande

The brand is proud to have presented one of the first bags it at the time, and now has more than 600 versions. His name is Baguette, and every season is renewed for between about 30 and 40 new versions. Until 2007 and they have sold more than 800.00 copies. Its creator was at the request of Lagerfeld, Silvia Fendi, daughter of Anna Fendi.

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The idea was to make a beautiful little bag for the day; something very Roman, probably: go out and break a rule. It was not functional at all, was small and went against the dominant aesthetic

-Silvia Fendi

Such was the success of the bag that Sharon Stone, Jennifer Lopez and Sarah Jessica Parker have been some of the lucky ones to have this bag. And it is that as stated by Silvia own:

Me gusta pensar que nuestro bolso es algo que guardas para dárselo a tu hija, que se trata de un objeto más que de un simple bolso

-Silvia Fendi

J.W Anderson: the prodigy child of the catwalk

You can make it whatever you want.

-J.W.Anderson

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Born in 1984 in Magherafelt, Northern Ireland, he has been the “prodigy child” of British catwalk becoming one of the bets of LVMH and creative director of Loewe brand. Like most many young, since he was a kid, he wanted to be an actor, and after making several courses of interpretation decided to get into the fashion world.

As soon as he graduated from the London College of Fashion he began working with Prada as visual merchandiser and decided to launch its own brand starting with masculine design for years later began designing for women.

Revolutionizes the world of fashion with effeminate designs for men and masculine designs for women, becoming the best in recent years: “When designing for me there is no difference between doing it for men or women.” – confirmed for Vogue . This is how won the award for emerging designer at the British Fashion Awards: a collection for Versus, one for Topshop and a position as creative designer Loewe.

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“I am excited to join Loewe, one of the oldest luxury brands in the world, specializing in leather goods, and which I found exceptional craftsmanship combined with purity and lightness”. He added: “. When I think of Loewe, the Spanish think of hand, which is dedicated and passionate. There is a different way of doing bags. Unique, rough and full of strength.”.

After the arrival of designer to the brand in 2013, he said in an interview that sales of the brand exceeded 380%. Much of this credit goes not only leads garments. But largely to accessories, as it is beginning to compete with traditional signature models such as the Amazona bag after creating his bag Puzzle, exceeding its sales by 27%.

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Modelo Amazona de Loewe

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Modelo Amazona de Loewe

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Modelo Puzzle de J.W. Anderson para Loewe

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Modelo Puzzle de J.W. Anderson para Loewe

 

Alexander McQueen: one of the world´s best designers

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With four British Fashion Awards behind him, he was a fashion designer known for being the head of Givenchy brand and for founding his own, Alexander McQueen.

The youngest of six brothers, with a taxi driver father and housewife mother, left school at the age of 16 because he wanted to pursue his dream since he was young, he was in charge of designing clothes for his three sisters and he read all fashion magazines because “I wanted to become something in the world of fashion” – and got it.

Along with one of the most outstanding British generation that emerged there (John Galliano or Stela McCartney), Mcqueen studied fashion design at the prestigious St. Martins College of Art & Design in London. After graduating in 1994, his talent captivate Anderson & Sheppard and started to work as an apprentice. Later, he began working for Gieves and Hawkes, Romeo Gigli and Koji Tatsuno. Later he decided to open his own studio in East London.

“His brilliant creativity and technical mastery” led him to be named successor to John Galliano becoming the head of a fashion house as well known as Givenchy, so that in 1997, the award for best British designer had to share it with John Galliano.

It is in 2000 when Alexander Mcqueen dissociates itself from Givenchy and LVMH, which according to him verbatim, limited his creativity. The separation as because of Gucci firm, which bought part of the shares of the firm Alexander McQueen.

After marrying George Forsyth, begins its rise as in 2003, is decorated in Buckingham Palace by Queen Isabel II Commander of the Order of the British Empire.

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His designs were dark but had such a perfect femininity that got dazzle the Duchess of Westminster or artists like Björk and Lady Gaga. It is considered one of the strongest influences of the so-called wild fashion and one of her dresses was considered one of the 100 best of the decade by the magazine InStyle.

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Lady Gaga con uno de los últimos diseños de Alexander Mcquen, los zapatos armadillo.

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Camilla Belle con el vestido de Alexander Mcqueen.

At 40 years old, they found the body of the designer in his own home, and he decided to commit suicide after the depression that was going on after the death of his mother. That’s how Sarah Burton, faithful companion designer, takes the reins of the firm Alexander McQueen.
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Who was the first designer of fashion?

Am I crazy to confirm that I´m an artist?

-Paul Poiret

Some people are born with a vocation, and knows it. It was the case of Paul Poiret , who supported by his mother and his three sisters decided to be the tyrant of fashion and release the scene against which the fashion world was.
His father, very much against the commitment of the designer , sent to a friend of him for being  . All he could take advantage were silk fabrics .
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For Paul , there wasn´t something that mattered more than the outward appearance. Therefore, he performed the silks that he got from his boss in extravagant confections in a small wooden mannequin .
He started working in one of the most important fashion houses : Worth, but failed to intervene as he would have liked .
Three years later , Poiret was metting with the choicest staff at parties.
Declaring war on the corset (holding that it was a ridiculous clothing) , he created some long skirts which started from the chest down to the ground . He baptized as <<La Vague>> that covered the body like a gentle wave .
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In addition , he replaced corset by flexible bras and garters. Its bright colors , the clarity of his prints and the idea of coating the legs of women with flesh-colored silk , awakened the illusion fashion lovers.
He was also the first designer to make his own perfume. Even in 1911 , created the skort that was condemned by father Pío X.
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He left his mark wherever he went, chasing the idea of the total work of art. That´s why Poiret is considered the first designer of the fashion world.

Kendall Jenner will be the cover of September issue in VOGUE

The girl ‘s 63.3 million followers on Instagram has managed to be the cover of VOGUE for September issue this year. Who was going to tell us ?

Raf Simons: the new signing of Calvin Klein

On October 22, 2015, Raf Simons confirmed his departure from the maison for personal reasons after three years of success for Dior. Now it is the time to make way for Calvin Klein, committed to the designer for rebranding after his great career.

"The ugliest collection of Paris"A collection called Liberation from Yves Saint Laurent

From the peplum silhouette to the middle , everything has been done and has done it again a hundred times. And haute couture no longer emits more than homesickness and restraint. As if it were an old lady. I do not care if my clothes evoke the 40´s eyes of the cultivated public. The important thing is that all young girls who didn´t live the time, wanna wear this today.”

The true fashion icon: Anna Wintour

“You can make a film in Hollywood without the backing of Steven Spielberg and remove software in Silicon Valley without Bill Gates. But it is very clear that one can not succeed in the fashion industry without Anna Wintour ‘s blessing . “

Fake or not? Jimmy Choo bags

One of the waves that has taken more prominence in recent years is that of counterfeiting. Suppliers that manufacture these items take advantage of the ignorance of users to sell them as if they were original : Chanel , Dior , Dolce & Gabbana, Giorgio Armani , Versace or Jimmy Choo are among the most counterfeited brands.
But how do you prevent fool ?

Christian Dior: the genius of the needle

There are people who really born with a vocation. This was the case of the designer Christian Dior.

Why invest in Chanel is a good deal?

There are clothes that never go out of fashion, accessories that remain in time as concerning styling and elegance and due to the quality of materials , careful design and meticulous production , have risen over the years.

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Have you ever though why luxury brands are so expensive? Are you interested in fashion tips? Do you want to know the life of big designers like Karl Lagerfeld, Gianni Versace, Yves Saint Lauren, John Galliano, Donna Karan, Armani or Marc Jacobs? Do you want to be up to date about fashion shows? We will answer all of this questions!