With more than 40 years of street fashion and with an estimated fortune of 7,000 million dollars (Forbes), designer Giorgio Armani is known worldwide for men’s clothing. The Italian designer was born in Piacenza on July 11, 1934 and at 83 years old is one of the most commercially successful designers in the history of fashion.
After studying medicine at the University of Milan, he realized that his true vocation was fashion. Thus began to work in The Rinascente (one of the most elegant shops of the continent), in which it was dedicated to decorate the windows. Years later, he began designing with Nino Cerruti. He had only been working for the firm for four years when he decided to open his own brand, Armani, along with his partner and couple Sergio Galeotti (who years later died of AIDS).
The society was captivated with the comfort of his clothes. Lines straight and sober but with a material of an excellent quality. While other designers throw themselves into colors that are more vivid, Giorgio Armani decides to take a more classic line. A sure hit. As for their line of women, the garments are intended to stylize women through a more androgynous style.
In addition to his undoubted talent, Giorgio Armani rose to fame with one of the most influential films of the 1980s: American Gigolo (Paul Schrader, 1980), a film in which the young Richard Gere wore signature clothing and that was a success. That’s how he revolutionized the world of fashion with a men’s suit that was loose, comfortable and with freer lines. It was called power suit and sowed elegance: in the 80’s appearance was everything.
His garments have appeared in over 400 films throughout his career. Other notable titles include The Dark Knight (Christopher Nolan, 2008), Inglourious Basterds (Quentin Tarantino, 2009) and The Wolf of Wall Street (Martin Scorsese, 2009).
After the big boom in Hollywood, Armani knew to take care of all type of public and soon, his costumes began to be the uniform par excellence, essential in any closet. His designs made and sigh to the masses. For this reason, it has more than 350 stores spread all over the world and also several lines within the firm such as Armani Jeans or Armani Privé, not counting the different lines it has related to the world of cosmetics.
Undoubtedly, Giorgio Armani has reinforced the importance of the Made in Italy label that thanks to him we relate to luxury and good quality. Both men and women, clothes are lovely. For this reason, on our website you can find preloved Armani clothing that Luxury and Vintage Madrid team has selected exclusively for our customers.
We hope you enjoy it.
1884 is the year in which this luxury brand was founded. Rome is its headquartered and jewelery, watches, perfumes, leather goods and hospitality, their specialties, belonging to the conglomerate LVMH.
We all pronounce with U but is written with V: the classical Latin alphabet where V is pronounced as a U and comes from the surname of its founder Sotirios Voulgaris.
Its first store in Paramynthia (Epirus, Greece) still exists. One of the most important shop was inaugurated in Via Condotti, which was opened in 1905 with the help of his sons Constantino and Giorgio. Old Curiosity Shop was called with the idea of attracting customers proviniesen from United States and Britain.
After the death of Sotirios, their children are those who remain at the helm of the company. The 50´s and 60´s are very important to the store, because it see celebrities as Elizabeth Taylor, Marlene Dietrich, Clark Gable, Gary Cooper, Audrey Hepburn, Sophia Loren, Romy Scheider or Gina Lollobrigada, coming into the store.
In the 70´s its first installations were based in New York, Paris, Geneva and Monte Carlo. So they have nearly 230 stores worldwide. Was Francesco Trapani, manager of the company, who made BVLGARI was known worldwide.
All sections covering BVLGARI have undergone considerable evolution. But without any doubt, we have been able to live the evolution of their jewelry from the 20´s. At this time, geometry and Art Decó are the main characters in addition to the platinum, main material with which its jewels were produced from the beginning. In the 30 colors invade the brand and sapphires, emeralds and rubies are combined with different varieties of diamonds. In addition, at this time some of its jewelry could be converted, that is, could be both necklace and bracelet, like their pins.
After II World War , the house changes the platinum to the gold. Thus, their products were much lighter elements but however, the quantity of diamonds that include was less. His style changed and focus more on creating pieces of Italian Renaissance style and Greco-Roman classicism.
In the 50´s, with the recovery of the war, he returns to the crimping platinum and more symmetrical, natural and compact, jewelry are created with the most beautiful gemstones in their designs.
However, in the 60´s, the Pop Art influences considerably in style and oriental designs jewelry with form like a snake. The style change gives rise to the Stars and Stripes collection that was applauded by Andy Warhol. Oval elements succeed in signing and the use of diamonds or gold chain BVLGARI, one of his identifying signs.
The 80´s are characterized by volume, color and simple forms, while 90´s are identified with yellow gold.
All the developments that have suffered the brand, is what makes it one of the BVLGARI luxury brands known worldwide. Some pieces with a price difficult to reach for many and more affordable for others. But without a doubt, quality parts, you know it will be for life.
We leave you with one of its products, which is currently available on our website: metal glasses style cat eye with a 100% ultraviolet protection, which have in their temples a beautiful braided detail. Simply glasses that have fallen in love from the moment they came into our hands. You can see them here. Hope you enjoy them!
See you soon with new blogs about the best of fashion.
Adele Casagrande was in charge of giving life in 1918 to the Italian fashion brand Fendi. The brand name originates from her marriage in 1925 with Edoardo Fendi.
There are about 1200 stores worldwide, all with Karl Lagerfeld´s hands, the creative director of the brand.
Clothing ready-to-wear, perfumes, sunglasses and watches are some of their products and they all belong to the LVMH group.
Together with his 5 daughters (Paola, Anna, Franca, Carla and Alda) his first business was born in the 60s and sold primarily skin handbags and worked by hand. Adele inculcated from the outset the idea that “the family united will never be defeated”, being them responsible for carrying out the brand logo, the double F, one of the most famous and prestigious brands worldwide.
Together, the five, you complement one another wing; separate … I don´ t know what to say
The brand is proud to have presented one of the first bags it at the time, and now has more than 600 versions. His name is Baguette, and every season is renewed for between about 30 and 40 new versions. Until 2007 and they have sold more than 800.00 copies. Its creator was at the request of Lagerfeld, Silvia Fendi, daughter of Anna Fendi.
The idea was to make a beautiful little bag for the day; something very Roman, probably: go out and break a rule. It was not functional at all, was small and went against the dominant aesthetic
Such was the success of the bag that Sharon Stone, Jennifer Lopez and Sarah Jessica Parker have been some of the lucky ones to have this bag. And it is that as stated by Silvia own:
Me gusta pensar que nuestro bolso es algo que guardas para dárselo a tu hija, que se trata de un objeto más que de un simple bolso