lvmh - Luxury & Vintage Madrid

1884 is the year in which this luxury brand was founded. Rome is its headquartered and jewelery, watches, perfumes, leather goods and hospitality, their specialties, belonging to the conglomerate LVMH.

We all pronounce with U but is written with V: the classical Latin alphabet where V is pronounced as a U and comes from the surname of its founder Sotirios Voulgaris.

Its first store in Paramynthia (Epirus, Greece) still exists. One of the most important shop was inaugurated in Via Condotti, which was opened in 1905 with the help of his sons Constantino and Giorgio. Old Curiosity Shop was called with the idea of attracting customers proviniesen from United States and Britain.

After the death of Sotirios, their children are those who remain at the helm of the company. The 50´s and 60´s are very important to the store, because it see celebrities as Elizabeth Taylor, Marlene Dietrich, Clark Gable, Gary Cooper, Audrey Hepburn, Sophia Loren, Romy Scheider or Gina Lollobrigada, coming into the store.

In the 70´s its first installations were based in New York, Paris, Geneva and Monte Carlo. So they have nearly 230 stores worldwide. Was Francesco Trapani, manager of the company, who made BVLGARI was known worldwide.

All sections covering BVLGARI have undergone considerable evolution. But without any doubt, we have been able to live the evolution of their jewelry from the 20´s. At this time, geometry and Art Decó are the main characters in addition to the platinum, main material with which its jewels were produced from the beginning. In the 30 colors invade the brand and sapphires, emeralds and rubies are combined with different varieties of diamonds. In addition, at this time some of its jewelry could be converted, that is, could be both necklace and bracelet, like their pins.

After II World War , the house changes the platinum to the gold. Thus, their products were much lighter elements but however, the quantity of diamonds that include was less. His style changed and focus more on creating pieces of Italian Renaissance style and Greco-Roman classicism.

In the 50´s, with the recovery of the war, he returns to the crimping platinum and more symmetrical, natural and compact, jewelry are created with the most beautiful gemstones in their designs.

However, in the 60´s, the Pop Art influences considerably in style and oriental designs jewelry with form like a snake. The style change gives rise to the Stars and Stripes collection that was applauded by Andy Warhol. Oval elements succeed in signing and the use of diamonds or gold chain BVLGARI, one of his identifying signs.

The 80´s are characterized by volume, color and simple forms, while 90´s are identified with yellow gold.

All the developments that have suffered the brand, is what makes it one of the BVLGARI luxury brands known worldwide. Some pieces with a price difficult to reach for many and more affordable for others. But without a doubt, quality parts, you know it will be for life.

We leave you with one of its products, which is currently available on our website: metal glasses style cat eye with a 100% ultraviolet protection, which have in their temples a beautiful braided detail. Simply glasses that have fallen in love from the moment they came into our hands. You can see them here. Hope you enjoy them!

See you soon with new blogs about the best of fashion.

Last Thursday, the movie The Devil Wears Prada, birth 10 years. On the occasion of its anniversary celebration, there is no better way to reminisce about the film that talking about the brand.
The famous luxury brand was founded in Milan (Italy) in 1913. Its creator was Mario Prada under the name Fratelli Prada (Prada Brothers). However, it was thanks to his granddaughter Miuccia Prada, when the brand became one of the premier international fashion. She did not seem very prepared for the position to occupy; however, she had a sense for aesthetics exquisite and different.

The brand began mainly with the production of handbags, luggage and shoes. Later, air travel began to be one of the first transports of this type of clientele. However, customers began to be unhappy because the material used for these bags was walrus skin and was very heavy. Thus, Prada focused more on creating hand luggage and suitcases, but this time leather and waterproof. Under the direction of Miuccia enters the field competence in the same sector: Gucci. Therefore, she decides to give a twist to the production of the brand and is when Prada begins to manufacture its luxury clothes ready-to-wear.
Following the completion of the first backpack by Miuccia, black and waterproof in 1970, arrived in 1985 one of the most emblematic of the history of fashion handbags: its black, classic and simple bag, which in turn was robust and functional. A bag was launched with an entry price quite high but also sold and soon began to have many imitators. The decisive year of the brand was 1989, in which Miuccia presented her first collection of ready-to-wear and was so successful that the brand brought up considerably.

Already in the 90s Prada was a globally recognized brand, not only for its high prices, but behind them are luxury materials, simple but at the same time we get in love with them. As main colors black, brown, gray, green and cream. All this made the brand has that special appeal and whose essence continues to this day. An exclusive brand season after season has managed to remain the brand to the concept of it.
One of its affiliates (Miu Miu), for younger people and low cost of Prada line, was created in 1992 and acquired Fendi, which then eventually sold to LVMH.
Later, in 2003, Prada began to collaborate with the Spanish firm Puig for the manufacture of perfumes and later in the 2006 is when The Devil Wears Prada premiere, a film starring Meryl Streep and Anne Hathaway. After its premiere, the brand begins to have even more popularity. But however and although it seems a contradiction, the film does not talk about Prada. It was just a way of referring to it as something exclusive.

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